What Does a Marketing Assistant Do? + Salary, Skills, & More

Marketing Assistant

Find out more about the role of a Marketing Assistant

Marketing constitutes a vital part of running a business. It often takes a team or even a whole department to do it right.

Managers call the shots, but marketing assistants often do much of the heavy lifting. That might not seem like an exciting prospect, but becoming a marketing assistant has its perks.

It’s a solid entry-level job that can quickly lead to higher-level marketing positions once you have your foot in the door and gain some experience.

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What is a Marketing Assistant?

A marketing assistant is a junior marketer who performs administrative tasks for a marketing team, department, or manager to assist with the development and execution of marketing strategies, campaigns, and events.

What Does a Marketing Assistant Do?

Marketing assistants provide marketing and administrative support for their teams to help accomplish various marketing activities. Here’s a list of the most common marketing assistant duties:

  • Conduct market research to identify the target audience’s needs, competition, and trends to help in creating marketing strategies and plans
  • Monitor marketing campaigns’ progress and results to gather data to help improve performance
  • Deliver graphic, written, or verbal presentations and reports of findings, statistics, and insights
  • Assist in creating and updating content on multiple platforms, including website, social media accounts, blogs, and emails
  • Help with the organization and coordination of marketing and promotional events, such as conferences, exhibitions, and trade shows
  • Provide general office support, which can include answering phone calls, sorting mail, and arranging appointments

In summary, a marketing assistant carries out essential functions to help marketing managers or teams accomplish their goals

How Do You Become a Marketing Assistant?

Marketing assistant jobs range in their requirements from just mid-level GCSEs to a bachelor’s degree with a year or more of experience. You’d also gain an advantage if you have prior administrative or sales experience.

You can pursue your career as a marketing assistant in several ways:

  • Obtain a bachelor’s degree in marketing, sales, business or another relevant field
  • Complete a marketing internship, training, or courses
  • Earn a certification in digital marketing, email marketing, or content writing
  • Shift from an administrative or sales role to marketing

Each of these options provides you with the basic knowledge and skills you’ll need to become a good marketing assistant. However, with experience, you’ll be qualified to attain a higher-paying job as a marketing specialist, manager, or, eventually, executive.

What Skills Do I Need to Be a Marketing Assistant?

Here are the key skills that most employers will look for in a marketing assistant:

  • Excellent oral and written communication skills
  • Good organisational, time management, and project management skills
  • Meticulous attention to detail and the ability to work under pressure
  • Strong technical skill, especially in Microsoft Office applications, digital marketing software, and social media platforms
  • Creativity

Marketing assistants often juggle many tasks and projects at the same time, so the ability to do your job accurately and timely is paramount.

How Long Does It Take to Become a Marketing Assistant?

The time required to become a marketing assistant ranges from a few weeks to a few years depending on your background. Online courses may take a handful of weeks to complete, while a bachelor’s degree can take up to four years.

Some companies may provide you with training even if you’re a fresh school leaver if you have the right technical skills and attitude.

Pitman Training offers a dedicated Marketing Assistant Diploma able to be completed in just 8 weeks.

How Much Does a Marketing Assistant Make?

The salary of a marketing assistant in the Ireland starts at about £20,000, but the average salary is around £25,000 per year.

However, your pay can go up to £35,000 annually or even more with a few years of experience in more prestigious firms and bigger cities.

What are The Career Prospects for a Marketing Assistant?

Becoming a marketing assistant is often the first step you’ll take when pursuing a career in marketing. Although entry-level, the job can lead to more lucrative and varied positions. As you gain knowledge and experience, you’ll quickly climb the corporate ladder.

Two or three years of experience can be enough to become a marketing associate, marketing coordinator, or even assistant marketing manager.

As they progress in their careers many marketers choose to specialize in areas that interest them most. Some common specialties for modern marketers include; email marketing, search engine optimization, social media management, pay-per-click-ads, and content creation.

Marketing is a career that rewards good performance, which can take the form of a promotion, bonuses, or benefits.



Want to get started as a marketing assistant today? Pitman Training is an independent and flexible training provider that offers over 250 training courses in qualifications for marketing assistants and other careers. With over 100 years of experience, Pitman Training’s premium courses are your best bet to get the education you need to jumpstart your career today. Contact us for more information or check out our list of premium courses!

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