About this diploma
This is a great diploma for any aspiring digital marketing professional. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning in the digital marketing profession will stand you in good stead.
Whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, this is a valuable investment you can make in your future.
DIPLOMA OUTLINE
The diploma has nine core courses which cover the key social media platforms, such as Facebook and Twitter, and a dedicated digital marketing professional course that takes you through other specialist areas, such as PPC, SEO, digital display advertising, email marketing, and more.
In addition to the above, an essential element of digital marketing is the ability to monitor, analyse, and report on the outcomes of the actions you’re taking. Things change all the time and in the digital marketing course there’s a section for you to learn about analytics as well as strategy and planning. You’ll also study Word, Excel, and PowerPoint to ensure you can deliver your results in a top quality format.
Pitman Training offers flexible, self-paced study options. This means you can choose whether you study in one of our dedicated training centres or combine this with studying from home or work. The nature of our learning platform means that no matter where you choose to study, each time you log in you simply pick up from where you left off.
Once you’ve successfully completed your training, you’ll receive a Pitman Training certificate, and you'll have the opportunity to gain the Digital Marketing Professional certification from the Digital Marketing Institute.
Aims and Objectives
This diploma has been created to offer you the chance to gain a thorough view and understanding of digital marketing from planning, implementing, monitoring, testing, and analysing right through to optimising and reporting. You’ll pick up the jargon, best practice tips and learn the essential skills required for those working in this thriving and rewarding industry.
Courses Included
In addition to the core courses listed below you also choose an additional four social media courses from a list which includes: Social Media Strategy for Business, Facebook for Business, Twitter for Business, Introduction to Google Website Tools, Instagram for Business, LinkedIn for Business, Video for Business, Blogging for Business and Pinterest for Business.
Certified Digital Marketing Professional
In this course, you will learn about digital marketing through a series of dynamic lectures. Each module is led by an industry professional who will guide you through the intricacies of various digital marketing specialisms, including SEO, PPC, Digital Display Advertising, Social Media Marketing, and more.
Word
Our Microsoft Word course is designed to provide you with the essential skills you will need to be proficient in Word, in a work environment, in as short a time as possible.
alternative Word Expert
This training course in Microsoft Word will propel your Word skills forward to an advanced level. Over several lessons, you’ll become confident in a range of Word’s more sophisticated features.
Excel
Microsoft Excel is the world’s most popular spreadsheet program. In Part 1, you will learn how to use the core features of Excel, such as how to create and format worksheets, use functions, create formulas, and more. In Part 2, you will learn intermediate and advanced-level features of the Microsoft Excel application, such as how to create and edit charts, sort and filter data, use advanced formulas, and more.
PowerPoint
Our comprehensive PowerPoint training course will help you get to grips with this popular presentation software. Learning with us will teach you how to produce exciting presentations for effective communication in business.
Effective Business Communication
This excellent course will raise your game when it comes to business communication skills, which is often top of the list of qualities demanded by employers.
Elective Courses
In addition to the core courses you will also select two elective courses of your own choice. Below are some recommendations but there is a wider list of courses available. Speak to a Course Advisor for more information.
Marketing Essentials
Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.
Photoshop CC
If you’re working towards a career as a web designer, then our Photoshop CC course will give you a great foundation and allow you to fully utilise the features of this highly versatile Adobe image and photo editing software.
LinkedIn for Business
This course will bring you up to speed in using LinkedIn in a business environment. You’ll learn how to get the most out of the platform, helping you capitalise on the millions of professional contacts within arm’s reach.
Video for Business
This course walks you through the technical aspects you need to know to create professional business videos and to understand how video content fits into the wider marketing mix.
Pinterest for Business
This course will give you a good understanding of how best to use this visual, image-sharing platform from a business perspective.
CompTIA Project+
This course will provide you with the knowledge and skills to manage the life cycle of a project in terms of defining what it is, planning each aspect, implementation, completion, and evaluation.
WordPress for Business
This course is specifically designed for those wishing to learn how to create a business-focused website. You’ll learn about designing the site and how to develop and enhance it.
Pre-Requisites
Although we don’t require any formal qualifications, it would be advantageous if anyone wishing to study this diploma had some existing basic understanding of the principles of marketing.
Finance Options
Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: -
Self-Funded:
- Flexible payment plans to help you spread the cost* available at many of our centres;
- You could opt to pay upfront.
Company Funded:
Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.
What we can help with:
- Providing a comprehensive training programme outlining learning outcomes
- Tailored personnel letters
- Communication with finance departments to arrange payment options (upfront or payment plan*).
* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.
Career Path
With proven marketing qualifications, you can aim high. What’s to stop you working towards roles such as Marketing Manager, Marketing Consultant, Brand Manager, Creative Director, PR Director or Social Media Marketing Manager? Aim high and continue to invest in your knowledge and skills and there will be nothing to stop you from achieving your ultimate career goals.
