Digital Marketing Diploma

Want a career in Digital Marketing? With an expanding range of channels available to market through, this diploma will help you gain a great understanding of some of the key specialisms of digital marketing.

Quick Enquiry

Is this for you?

This is a great Diploma for any aspiring digital marketing professional. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning and the digital marketing profession will stand you in good stead.

 

So, whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods about marketing your own business, we think this is a really valuable investment you could make in your future.

Award and Associated Qualifications

Awarded 180 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

diploma

Duration

180 hours or 7 weeks full-time study

About this diploma

This Diploma has nine core courses which will cover the key social media platforms such as Facebook and Twitter, and a dedicated Digital Marketing Professional course that takes you through other specialist areas such as PPC, SEO, Digital Display Advertising, Email Marketing and more.

In addition to the above, an essential element of digital marketing is the ability to monitor, analyse, adjust and report on the outcomes of the actions you’re taking. Things change all the time and in this digital marketing course there’s a section for you to learn about analytics as well as strategy and planning. You’ll also study Word, Excel and PowerPoint to make sure you can deliver your results in a top quality format.

Pitman Training offers flexible, self-paced study options. This means you can choose whether you study in one of our dedicated training centres or combine this with studying from home or at work. The nature of our learning platform means that no matter where you choose to study, each time you log in you simply pick up from where you left off previously.

 

Once you’ve successfully completed your training you’ll receive a prestigious Pitman Training certificate having also gained the Certified Digital Marketing Professional qualification from the Digital Marketing Institute.

Aims and Objectives

This Diploma has been created to offer you the chance to gain an all-round view and understanding of digital marketing from planning, implementing, monitoring, testing and analysing right through to optimising and reporting. You’ll pick up the jargon, best practice tips and learn effective, essential skills required for those working in this thriving and rewarding industry.

Courses Included

In addition to the core courses listed below you also choose an additional four social media courses from a list which includes: Social Media Strategy for Business, Facebook for Business, Twitter for Business, Introduction to Google Website Tools, Instagram for Business, LinkedIn for Business, Video for Business, Blogging for Business and Pinterest for Business. 

Certified Digital Marketing Professional

This unique, industry certified course offers you the opportunity to learn about the different aspects of digital marketing through a series of dynamic lectures.  Each module is led by a renowned industry professional who will guide you through the intricacies of different digital marketing specialisations including SEO, PPC, Digital Display Advertising, Social Media Marketing, Analytics and more.

Word

Our Microsoft Word course is designed to provide you with the essential skills you will need to be proficient in Word, in a work environment, in as short a time as possible. 

alternative Word Expert

This training course in Microsoft Word will propel your Word skills forward to an advanced level. Over several lessons, you’ll become confident in a range of Word’s more sophisticated features. 

Excel

Microsoft Excel is the world’s most popular spreadsheet program. This course is suitable for beginner to intermediate level and you can choose which version you'd like to study; 2013 or 2010. Over 10 self-paced lessons you'll learn how to format your spreadsheet to best display your information, handle simple and complex formulas, insert charts, learn how to insert functions such as IFERROR and much much more.

alternative Excel Expert

Our Excel Expert level course will provide you with the knowledge and skills to use this popular spreadsheet programme to an advanced level. You can choose whether you'd like to study 2013 or 2010 and over a series of self-paced lessons you'll learn how to perform tasks such as conditional formatting, recording and running macros, working with pivot tables and using statistical functions. 

PowerPoint

Our PowerPoint training course will help you get to grips with this comprehensive presentation software. Flexible to study, you can choose the version of Microsoft Office you wish to study on; either 2013 or 2010. 

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills, which is often top of the list of qualities demanded by employers. 

Elective Courses

In addition to the core courses you will also select two elective courses of your own choice. Below are some recommendations but there is a wider list of courses available. Speak to a Course Advisor for more information. 

Pinterest for Business

This Pinterest course will give you a great understanding on how to best utilise this visual, image-sharing platform from the point of view of a business. 

Project Management Fundamentals

Split into four engaging parts, this course takes you through the full life cycle of a project in terms of defining what it is, planning every aspect, implementation, completion and evaluation of a project. 

LinkedIn for Business

This course is designed to bring you up to speed with using LinkedIn in a business environment. It guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.

Video for Business

This short online course walks you through the technical aspects you need to know to create professional business videos, and also help to understand how this fits into the wider marketing mix.

Blogging for Business

This course stages by exploring and using other people’s blogs to gain exposure, to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Photoshop CC

If you're working towards a career as a Web Designer, then our Photoshop CC course will give you a great foundation and allow you to fully utilise the features of this highly versatile Adobe image and photo editing software.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

WordPress for Business

Our online WordPress for Business training course is specifically designed for those wishing to learn how to create a business-focused website. You’ll learn about designing a site and how to physically create a website. 

 

Pre-Requisites

Although we don’t require any formal qualifications, it would be advantageous if anyone wishing to study this diploma had some existing basic understanding of the principles of marketing.

 

You can discuss this further with our Course Advisors who will help to ensure the programme is the right one for you. You can call us for free on 1800 532632.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

With proven marketing qualifications you can aim high. What’s to stop you working towards roles such as Marketing Manager, Marketing Consultant, Brand Manager, Creative Director, PR Director or Social Media Marketing Manager? Aim high and continue to invest in your knowledge and skills and there will be nothing to stop you from achieving your ultimate career goals.

Available Locations

Location Address Region
Carlow Pitman Training Carlow, First Floor, 1 Tullow Street, Carlow Town Enquire &
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Cork Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork Enquire &
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Dublin Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin Enquire &
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Dundalk Pitman Training Dundalk, Unit 2 Ground Floor, Block 1, Quayside Business Park, Mill Street, Dundalk Enquire &
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Galway Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway Enquire &
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Kerry Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry Enquire &
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Limerick Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick Enquire &
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Maynooth Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth Enquire &
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Mullingar Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, Enquire &
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Naas Pitman Training Naas, Monread Shopping Centre, Monread Road, Naas Enquire &
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Sligo Pitman Training Sligo, Abbey House, JFK Parade, Sligo Enquire &
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Swords Pitman Training Swords, Chamber Buildings, North Street, Swords, Co.Dublin Enquire &
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Waterford Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford Enquire &
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Wexford Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Enquire &
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Laois Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, Enquire &
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Carlow
Pitman Training Carlow, First Floor, 1 Tullow Street, Carlow Town R93 H7VO
Cork
Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork T12 KW88
Dublin
Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin D02 N567
Dundalk
Pitman Training Dundalk, Unit 2 Ground Floor, Block 1, Quayside Business Park, Mill Street, Dundalk A91 HXN4
Galway
Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway H91 RYD2
Kerry
Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry V92 XY58
Limerick
Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick V94 F6K2
Maynooth
Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth W23 R9V4
Mullingar
Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, N91 Y896
Naas
Pitman Training Naas, Monread Shopping Centre, Monread Road, Naas W91 YR12
Sligo
Pitman Training Sligo, Abbey House, JFK Parade, Sligo V94 YH6Y
Swords
Pitman Training Swords, Chamber Buildings, North Street, Swords, Co.Dublin K67 A347
Waterford
Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford X91 HY58
Wexford
Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Y35 YX60
Laois
Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, R32 W0DT

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Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Course Fees?

Click below for more details or call us on 1800 532632.

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