Sales Training

This is an online sales training course. It contains eight modules covering subjects such as the laws and ethics of selling, using market information, preparing and delivering a sales presentation to handling objections and negotiating. 

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Is this for you?

A great course for anyone, whether yourself or staff members, who are involved in sales within their role. 

Award and Associated Qualifications

Awarded 20 CPD points upon successful completion

Start Date


Study Type

In centre, online, or a combination

Training Type




About this course

In today’s highly competitive market, all businesses need to completely confident in the ability of their staff to effectively handle leads and enquiries. The contribution that the sales team makes to any company’s performance is essential to making sure that incoming customer leads are effectively converted to sales. Being better than competitors and increasing profit is crucial to any business development plan, so the sales team is a fundamental element of any business, and has to have well-trained staff.

This online course consists of 8 modules:

  • Understanding the Laws and Ethics of Selling
  • Time and Territory Management for Sales People
  • Using Market Information for Sales
  • Prospecting for New Business
  • Preparing and Delivering a Sales Presentation
  • Sales Pipeline Management
  • Understanding Influences on Buyer Behaviour
  • Handling Objections, Negotiating and Closing Sales

When studying the course we also advise that students go through each module at least twice to make sure they have fully understood what is being presented.

The course will take around 15 to 20 hours to complete and can be studied at times to suit you. We recommend that you study the course in one of our training centres and then you can also do some revision from home when it suits you. All our training centres offer flexible study sessions, meaning you can take it at your own pace.

On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.

What next? This Sales Training Course is a core module in the Pitman Training Sales & Marketing Diploma, which will ensure you gain additional skills in marketing and sales technique. Just call us for free on 1800 532632, and we can meet up to discuss if it’s the right course for you.

Aims and Objectives

This Sales and Selling Techniques training course will give the opportunity to gain an excellent grounding of the processes involved in sales. 


There are no formal pre-requisites required for this course although we very strongly recommend that every student carefully reads the User Guide when they register for this online course. 

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 



  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.



Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.



Career Path

The techniques learnt in this course will carry well across all industries where there is an element of selling required. Further and ongoing sales training will always stand you in good stead and could lead to Sales Manager, Account Manager type positions. 

Sales Training Course Training Centres

Region Training Centre Date
Carlow, Cork, Dublin, Dundalk, Galway, Kerry, Limerick, Maynooth, Mullingar, Naas, Sligo, Swords, Wexford, Waterford, Laois, Courses available
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Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.


Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.


Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Course Fees?

Click below for more details or call us on 1800 532632.

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