Marketing Principles and Practices

This course complements our ‘Marketing Mix’ course and offers an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. 

 

Quick Enquiry

Is this for you?

This course is designed for: -

  • Anyone who needs to improve their understanding of marketing
  • Experienced individuals being given, or looking for, more responsibility

Award and Associated Qualifications

Awarded 20 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

course

Duration

Around 15 to 20 hours

About this course

Pitman Training offers a range of marketing courses as it’s a core skill that’s often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.

 

This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.

Marketing Principles and Practices lasts between 15-20 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.

Benefits

  • Flexible, self-paced learning via the internet
  • Learn where and when you want
  • No software to install
  • Hints and tips to help solve real work problems
  • Includes a specially designed ‘Progress file’ so you can record your learning activities and progress
  • The opportunity to gain a prestigious Pitman Training Certificate
  • Ample opportunity to complete the course – 6 months access

 

The online course introduces and covers key ideas, including:

  • What is Marketing?
  • Principles of Marketing
  • Marketing Practices
  • Career and work-focussed learning
  • Specially designed learning activities help you put into practice the new habits and skills you have gained. They reinforce your learning and create a memorable course-style
  • Interactive ‘Quick Quizzes’ give you the chance to test your new-found knowledge
  • Learning bookmarks built into the system, so you can easily start again where you left off
  • Automatic progress tracking helps you see your progress, building up your motivation

Aims and Objectives

Everyone has heard of marketing – but what actually is it? This course will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity. 

Pre-Requisites

There are no pre-requisites required for this course.

 

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

Learning some of the principles of marketing can lead to a rewarding career. A pre-requisite for anyone aspiring to work as a Marketing Assitant. Further in-depth training and experience can lead to Marketing Manager, Social Media Manager, Group Marketing Manager or Head of Marketing positions. Another area where knowledge of marketing is essential is if you decide to set up and run your own business. 

Marketing Principles and Practices Course Training Centres

Location Address Region
Carlow Pitman Training Carlow, First Floor, 1 Tullow Street, Carlow Town Enquire &
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Cork Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork Enquire &
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Dublin Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin Enquire &
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Dundalk Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth Enquire &
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Galway Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway Enquire &
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Kerry Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry Enquire &
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Limerick Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick Enquire &
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Maynooth Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth Enquire &
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Mullingar Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, Enquire &
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Naas Pitman Training Naas, Monread Shopping Centre, Monread Road, Naas Enquire &
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Sligo Pitman Training Sligo, Abbey House, JFK Parade, Sligo Enquire &
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Swords Pitman Training Swords, Chamber Buildings, North Street, Swords, Co.Dublin Enquire &
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Wexford Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Enquire &
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Waterford Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford Enquire &
Book Now
Laois Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, Enquire &
Book Now
Carlow
Pitman Training Carlow, First Floor, 1 Tullow Street, Carlow Town R93 H7VO
Cork
Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork T12 KW88
Dublin
Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin D02 N567
Dundalk
Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth A91 R820
Galway
Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway H91 RYD2
Kerry
Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry V92 XY58
Limerick
Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick V94 F6K2
Maynooth
Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth W23 R9V4
Mullingar
Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, N91 Y896
Naas
Pitman Training Naas, Monread Shopping Centre, Monread Road, Naas W91 YR12
Sligo
Pitman Training Sligo, Abbey House, JFK Parade, Sligo V94 YH6Y
Swords
Pitman Training Swords, Chamber Buildings, North Street, Swords, Co.Dublin K67 A347
Wexford
Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Y35 YX60
Waterford
Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford X91 HY58
Laois
Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, R32 W0DT

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We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

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Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

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