Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

Quick Enquiry

Is this for you?

Those who wish to start their own business, those looking for work, as well as employees who wish to learn more about business structure and law.

Award and Associated Qualifications

Awarded 10 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

course

Duration

8 to 10 hours to complete

About this course

In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.

Our Marketing Essentials course has been developed to give an insight to those new to marketing, an understanding of the concepts and processes involved in how a company effectively places itself and its products in the marketplace.

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products.

The course will take around 8-10 hours to complete and can be studied at times to suit you using our self-study method meaning you can take it at your own pace.

 

On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.

There are four lessons in this course: -

Lesson One:  Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles.

Lesson Two:  How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology.

Lesson Three:  The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising.

Lesson Four:  The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector."

Aims and Objectives

The aim of this course is to give an understanding of how marketing departments plan and execute marketing strategies.

Pre-Requisites

There are no formal pre-requisites requied but familiarity with Microsoft Word and the internet would be preferable prior to starting this course.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

With this certificate on your CV you can work towards roles such as Marketing Assistant, Social Media Manager, Marketing Manager, Events Manager or even be able to start thinking about marketing your own entrepreneurial venture!

Marketing Essentials Course Training Centres

Location Address Region
Carlow Pitman Training Carlow, Wexford Road Business Park, Carlow Town Enquire &
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Cork Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork Enquire &
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Dublin Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin Enquire &
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Dundalk Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth Enquire &
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Galway Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway Enquire &
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Kerry Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry Enquire &
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Limerick Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick Enquire &
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Maynooth Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth Enquire &
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Mullingar Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, Enquire &
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Naas Pitman Training Naas, Monread Shopping Centre, Monread Road, Naas Enquire &
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Sligo Pitman Training Sligo, Abbey House, JFK Parade, Sligo Enquire &
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Swords Pitman Training Swords, Chamber Buildings, North Street, Swords, Co.Dublin Enquire &
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Wexford Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Enquire &
Book Now
Waterford Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford Enquire &
Book Now
Laois Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, Enquire &
Book Now
Carlow
Pitman Training Carlow, Wexford Road Business Park, Carlow Town R93 K260
Cork
Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork T12 KW88
Dublin
Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin D02 N567
Dundalk
Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth A91 R820
Galway
Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway H91 RYD2
Kerry
Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry V92 XY58
Limerick
Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick V94 F6K2
Maynooth
Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth W23 R9V4
Mullingar
Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, N91 Y896
Naas
Pitman Training Naas, Monread Shopping Centre, Monread Road, Naas W91 YR12
Sligo
Pitman Training Sligo, Abbey House, JFK Parade, Sligo V94 YH6Y
Swords
Pitman Training Swords, Chamber Buildings, North Street, Swords, Co.Dublin K67 A347
Wexford
Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Y35 YX60
Waterford
Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford X91 HY58
Laois
Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, R32 W0DT

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We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

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Diploma

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