Certified Digital Marketing Professional

This unique, industry certified course offers you the opportunity to learn about the different aspects of digital marketing through a series of dynamic lectures.  Each module is led by a renowned industry professional who will guide you through the intricacies of different digital marketing specialisations including SEO, PPC, Digital Display Advertising, Social Media Marketing, Analytics and more.

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Is this for you?

This course is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management.  In addition, it is ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies along with anyone keen to pursue a career in digital marketing.

Possessing the globally recognised and industry validated Digital Marketing Institute (DMI) certification will benefit any marketing professional enormously.  Key benefits offered with this certification include enhanced career opportunities, increased earning potential and a globally recognised and respected qualification.

 

Award and Associated Qualifications

Awarded 30 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

course

Duration

200 hours*

About this course

The increased use of digital technologies has created global demand for digital talent.  Despite this, relevant and up-to-date digital skills continue to be the biggest barrier to job success for many individuals.  With such demand, it is essential that you have the right digital skills and know-how to kick-start, progress or advance your career.

This course is brought to you by Pitman Training in association with The Digital Marketing Institute who create world-class training in digital education.  The content of the course has been validated by The Syllabus Advisory Council, composed of representatives from the world’s most influential digital brands such as Google and IBM.  The Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage.  This means that your course content is innovative and offers an exceptional opportunity to ensure you are being trained in line with the most in-demand digital needs and skillsets.

The course is flexible in its study method, meaning you can log in where and whenever it suits you.  The training is delivered through a series of tutor lectures, case studies and practical workplace-focused exercises.

* How long will it take?

There are 30 hours of courseware. You will need to allow for at least an additional 170 hours of research and consolidation so in total this qualification will take around 200 hours. Once this has been completed, you'll then be in the position to proceed with the Digital Marketing Institutes professional examination.

Course content

There are ten modules in this course: 

1) Introduction to Digital Marketing

2) Content Marketing 

3) Social Media Marketing

4) SEO (Search Engine Optimisation)

5) Paid Search (PPC) with Google Ads

6) Display and Video Advertising

7) Email Marketing

8) Website Optimisation

9) Analytics with Google Analytics

10) Digital Marketing Strategy

Through the study of this course you’ll gain an in-depth understanding of the core digital marketing disciplines.  At the end of your training you’ll have the option of undertaking the course examination to validate the knowledge gained throughout the training.  This examination will lead to you gaining a ‘Certified Digital Marketing Professional’ certificate and so ensure you are well prepared to take up a more evolved role in the overall marketing field1.

It is important to note that this is a comprehensive learning programme requiring dedication to ensure the course and associated examination are completed within a 6 month timeframe.

1 Vendor specific examinations may need to be organised and paid for seperately. Please speak to your Course Advisor for full details. 

Aims and Objectives

Whether you’re new to digital marketing or have some grasp of the concepts, this professional certification will give you the opportunity to take your skills to the next level and enhance your digital marketing career opportunities.

You will gain an in-depth understanding of not only the theory and strategy of digital marketing, but also how to put them into practice.  Through ten self-paced modules you’ll look at subjects including SEO, PPC, Email Marketing, Social Media Marketing, Analytics, Strategy and more. 

At the end of the course, if you choose to go on and undertake the associated examination, you’ll gain a Certified Digital Marketing Professional certification, an internationally recognised qualification that will benefit any modern CV.*

* Vendor specific examinations may need to be organised and paid for separately. Please speak to your Course Advisor for further details.

 

Pre-Requisites

To maximise your learning experience, we would recommend that anyone wishing to study this course has some prior basic marketing experience or holds some existing entry level marketing certification or qualification.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

Job roles for digital marketing professionals are wide ranging and have some unique titles.  This training is designed to build on a basic level of pre-existing marketing understanding and can lead on to roles such as SEO Manager, Search Director, Digital Marketing Specialist, Social Media Marketing Analyst and more. 

From here, you could work towards more senior marketing roles such as Digital Brand Manager, Digital Marketing Manager, Brand Strategist, Marketing Director for example.  This course is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management.  In addition, it is ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies along with anyone keen to pursue a career in digital marketing.

You can call us for free on 1800 532632 to find out how to enrol.  The Pitman Training flexi-study approach to learning means you can start immediately.  There is no need to wait for the start of a new term.

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Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

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Click below for more details or call us on 1800 532632.

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