Certified Digital Marketing Professional

In this course, you will learn about digital marketing through a series of dynamic lectures. Each module is led by an industry professional who will guide you through the intricacies of various digital marketing specialisms, including SEO, PPC, Digital Display Advertising, Social Media Marketing, and more.

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Is this for you?

This course is recommended for a variety of professionals, including marketing managers and experts in traditional marketing looking to expand their skillset. It is ideal for small business owners or anyone involved in the planning, implementation, or measurement of digital strategies along with anyone keen to pursue a career in digital marketing.

Possessing a globally recognised and industry validated Digital Marketing Institute certification will benefit any marketing professional enormously.

Award and Associated Qualifications

Awarded 200 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

course

Duration

200 hours*

About this course

This course is brought to you in collaboration with the Digital Marketing Institute, who create worldclass training in digital marketing education. The training is delivered through a series of tutor lectures, case studies, and practical exercises.

Course Content

Through ten self-paced modules you’ll look at subjects including SEO, PPC, Email Marketing, Social Media Marketing, Analytics, Strategy, and more. At the end of the course, if you choose to go on and undertake the associated examination, you’ll gain a Digital Marketing Professional certification, an internationally recognised qualification that will benefit any CV.

Module 1 - Introduction to Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight by conducting digital research, and prepare the foundations for a fully integrated 360° digital marketing campaign.

Module 2 - Content Marketing

This module introduces the fundamental principles of content marketing to enable you to align contenteffectively with the Buyer’s Journey. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. It also covers content creation, content curation, and how to extend the value of content using scheduling tools and promotion methods.

Module 3 - Social Media Marketing

This module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience and demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report data from the platforms to derive deeper audience and campaign insights.

Module 4 - Search Engine Optimisation (SEO)

This module begins with the fundamentals of SEO and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build an SEO content plan that brings the right kind of visitors to a website. It also covers how to boost online conversions to help stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI.

Module 5 - Paid Search (PPC) with Google Ads

This module begins with the fundamentals of paid search and demonstrates how to implement and manage paid search campaigns using Google Ads.

It explains the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns. It also covers conversion tracking and how to measure and report on the performance of paid search campaigns.

Module 6 - Display and Video Advertising

This module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available with the Google Display Network and YouTube and shows how to set up and manage display and video campaigns.

It also explains how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target display and video ads at the right audience.

Module 7 - Email Marketing

This module explores the concepts of segmentation, personalisation, timing, and engagement and how the legislation and regulations surrounding data protection underpin an effective email marketing strategy. The module also explores subscriber list and email design best practices.

Module 8 - Website Optimisation

This module introduces key concepts underpinning effective website design and the purpose of website optimisation. This will enable you to build and publish a simple, well-designed, and optimised website using WordPress that is aligned to specified business goals. The module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights.

Module 9 - Analytics with Google Analytics

This module covers the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data. It also demonstrates how to set up and configure Google Analytics and install Google Analytics tracking code to glean insights about the website’s traffic and audience.

Module 10 - Digital Marketing Strategy

This module identifies the core components of an effective digital marketing strategy and explains how to develop an effective plan and measure the ROI of digital activities. It covers how to set clear and actionable objectives and measurable KPIs, as well as the key research activities to undertake to guide channel selection and messaging.

DMI CERTIFICATION EXAM

At the end of your training you’ll receive a Pitman Training certificate and have the opportunity to undertake the DMI certification exam to validate what you’ve learned throughout the training. You will have 6 months to complete the course and take the certification exam.

Aims and Objectives

Whether you’re new to digital marketing or have some grasp of the concepts, this professional certification will give you the opportunity to take your skills to the next level and enhance your digital marketing career opportunities.

You will gain an in-depth understanding of not only the theory and strategy of digital marketing, but also how to put them into practice. Through ten self-paced modules you’ll look at subjects including SEO, PPC, Email Marketing, Social Media Marketing, Analytics, Strategy and more.

At the end of the course, if you choose to go on and undertake the associated examination, you’ll gain a Certified Digital Marketing Professional qualification, an internationally recognised qualification that will benefit any modern CV*

* Vendor specific examinations may need to be organised and paid for separately. Please speak to your Course Advisor for further detail

Pre-Requisites

To maximise your learning experience, we recommend that anyone wishing to study this course has some prior marketing experience or holds some existing entry-level marketing certification or qualification.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

The training is designed to build on a basic level of pre-existing marketing knowledge and lead to roles such as SEO Manager, Search Director, Digital Marketing Specialist, Social Media Marketing Specialist, and more.

Certified Digital Marketing Professional Course Training Centres

Location Address Region
Carlow Pitman Training Carlow, Unit 1A, Southcourt, Wexford Road Business Park, Carlow Enquire &
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Cork Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork Enquire &
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Dublin Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin Enquire &
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Dundalk Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth Enquire &
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Galway Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway Enquire &
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Kerry Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry Enquire &
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Limerick Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick Enquire &
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Maynooth Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth Enquire &
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Mullingar Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, Enquire &
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Naas Pitman Training Naas, Monread Shopping Centre, Monread Road, Naas Enquire &
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Sligo Pitman Training Sligo, Abbey House, JFK Parade, Sligo Enquire &
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Swords Pitman Training Swords, Chamber Buildings, North Street, Swords, Co.Dublin Enquire &
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Waterford Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford Enquire &
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Wexford Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Enquire &
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Laois Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, Enquire &
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Carlow
Pitman Training Carlow, Unit 1A, Southcourt, Wexford Road Business Park, Carlow R93 VP94
Cork
Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork T12 KW88
Dublin
Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin D02 N567
Dundalk
Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth A91 R820
Galway
Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway H91 RYD2
Kerry
Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry V92 XY58
Limerick
Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick V94 F6K2
Maynooth
Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth W23 R9V4
Mullingar
Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, N91 Y896
Naas
Pitman Training Naas, Monread Shopping Centre, Monread Road, Naas W91 YR12
Sligo
Pitman Training Sligo, Abbey House, JFK Parade, Sligo V94 YH6Y
Swords
Pitman Training Swords, Chamber Buildings, North Street, Swords, Co.Dublin K67 A347
Waterford
Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford X91 HY58
Wexford
Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Y35 YX60
Laois
Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, R32 W0DT

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We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

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