Get Into … Marketing

Designed for:
Those who wish to gain an introduction to marketing principles.

Prerequisites:
Experience of using Windows, Word and Excel to proficient level together with Publisher 2000.  Some experience of using the Internet and Mail Merge.

Objectives:
To teach the basics of marketing.

Course Content

• Lesson 1: The importance of marketing, company case studies, market research and competitor research.
• Lesson 2: The product life cycle, product strategy, place strategy, pricing strategy and promotion strategy.
• Lesson 3: The importance of advertising, creating an ad, different direct marketing techniques and press releases.
• Lesson 4: Marketing on the World Wide Web and attending and exhibiting at trade shows.
• Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and careers in marketing.

Benefits

• Learn an introduction to marketing principles
• The flexibility and value of a self-study course designed to enable you to work at your own pace
• A personalised workbook to use and keep as a reference guide on completion of the course
• The opportunity to gain the widely recognised Pitman Training Certificate

Course duration:
10 - 12 Hours

What next:  
FrontPage 2000
Dreamweaver 4 Introduction