Social Media for Business Diploma | Pitman Training

Social Media for Business Diploma

This diploma will teach you how to use key social media platforms such as Facebook, Instagram, and LinkedIn from a business perspective. We’ll also explore strategy, effective communication, and marketing essentials to round out your skillset.

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Is this for you?

Our Social Media for Business diploma covers the key areas of how to use social media for business purposes and helps you see how you can make it a part of your everyday marketing. It is designed for anyone interested in marketing, event organising, for PAs developing a career, or owners of small businesses.

Optional Qualifications and Certification*

Awarded 135 CPD points upon successful completion

* not available to those on funded or TSG-supported programmes

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

diploma

Duration

135 hours or 7 weeks full-time study

I liked the way you could complete the course in your own time and the tutor support was excellent.  I’m now working in a 9-5, Mon-Fri job which was my goal.

- Kate M.

About this diploma

Upon successful completion of this diploma, you’ll be social media savvy and confident when it comes to digital marketing. Whether this is a part of your role or the main focus of your job, it’s never been more crucial to be on the top of your game when it comes to the ins and outs of social media and digital marketing.

With this diploma, you’ll get to grips with several key social media platforms, and you’ll explore the essential areas of search engine optimization (SEO), social media strategy, Google’s website tools, and more. As part of this training, you’ll have access to elective courses in web design, the Adobe Creative Cloud, and event management that will allow you to further tailor the programme to your interests and career objectives.

You may have used social media apps for years, but do you know how these platforms are managed and optimised behind the scenes by the marketers and advertisers who are trying to connect with users? With this programme, you will!

Aims and Objectives

Gain the skills required to confidently manage the social media presence of a business.

Courses Included

Facebook for Business

Learn how to use Facebook to promote and market your organisation. This course looks at how businesses can maximise their social media presence on this social media platform.

 

LinkedIn for Business

This course will bring you up to speed in using LinkedIn in a business environment. You’ll learn how to get the most out of the platform, helping you capitalise on the millions of professional contacts within arm’s reach.

Social Media Strategy for Business

Social media is no longer just for keeping in touch with people on the other side of the world. It’s now very much recognised as a crucial business tool and powerful method of communication, no matter what sector you work in.

Video for Business

This course walks you through the technical aspects you need to know to create professional business videos and to understand how video content fits into the wider marketing mix.

Search Engine Optimisation (SEO) for Business

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills, which is often top of the list of qualities demanded by employers. 

Introduction to Google Website Tools

This course is designed will help you learn how to leverage the tools available from Google that will maximise the impact of your business’ website. We will explore Google My Business, Google Search Console, and Google Analytics. 

Instagram for Business

This course will teach you what you need to know about Instagram, the popular image-sharing platform, and how it can help your business with its marketing.

Blogging for Business

This course starts by exploring and using others’ blogs to gain exposure and moves on to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Elective Courses

In addition to the core courses you will also select two elective courses of your own choice. Below are some recommendations but there is a wider list of courses available. Speak to a Course Advisor for more information. 

Pinterest for Business

This course will give you a good understanding of how best to use this visual, image-sharing platform from a business perspective.

Animate CC

The Adobe Animate CC course will help you learn how to create online animations. Such animations are found all over the internet on websites, online videos, video games, advertisements, cartoons etc. It is an essential program for anyone wanting to work in a creative online animation role.

WordPress for Business

This course is specifically designed for those wishing to learn how to create a business-focused website. You’ll learn about designing the site and how to develop and enhance it.

 

Event Management Essentials

Learn some tricks of the trade and really get to grips with event project management to ensure your events are always ones people are talking about for all the right reasons.

X (formerly Twitter) for Business

This short course takes you through the basics of how to get started with this popular social media platform, enabling you to make effective use of it for a number of different purposes.

LinkedIn for Jobseekers

If you’re looking to maximise your reach and extend your network while searching for a new role, this course will provide valuable guidance on making sure you’re using LinkedIn to its fullest.

Photoshop CC

If you’re working towards a career as a web designer, then our Photoshop CC course will give you a great foundation and allow you to fully utilise the features of this highly versatile Adobe image and photo editing software.

Time Management

Time management training increases your productivity and efficiency. This is the ideal course for anyone who wants to get more done in less time.

Illustrator CC

To work as a graphic designer, there are many industry standard packages that you’ll need to master and Illustrator is one of the most commonly used software programmes.

Pre-Requisites

There are no specific pre-requisites required before starting this diploma.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

With this diploma, you will be prepared for many opportunities, such as Digital Marketing Assistant, Social Media Specialist, Marketing Coordinator, and more.

Additional Information

Social Media for Business Diploma Training Centres

Location Address Region
Carlow Pitman Training Carlow, Unit 1, Deerpark Business Complex, Dublin Road, Carlow Enquire &
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Clare Pitman Training Clare, Unit 10, Tracklands Business Park, Ennis, Co. Clare Enquire &
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Cork Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork Enquire &
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Dublin Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin Enquire &
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Dublin-Swords Pitman Training Dublin-Swords, Chamber Buildings, North Street, Swords, Co.Dublin Enquire &
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Dundalk Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth Enquire &
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Galway Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway Enquire &
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Kerry Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry Enquire &
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Kildare Pitman Training Kildare, Monread Shopping Centre, Monread Road, Naas Enquire &
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Laois Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, Enquire &
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Limerick Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick Enquire &
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Mullingar Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, Enquire &
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Sligo Pitman Training Sligo, Abbey House, JFK Parade, Sligo Enquire &
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Waterford Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford Enquire &
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Wexford Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Enquire &
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Wicklow Pitman Training Wicklow, 10 Bullford Business Campus, Kilcoole, Co. Wicklow Enquire &
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Carlow
Pitman Training Carlow, Unit 1, Deerpark Business Complex, Dublin Road, Carlow R93 K409
Cork
Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork T12 KW88
Dublin
Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin D02 N567
Dundalk
Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth A91 R820
Galway
Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway H91 RYD2
Kerry
Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry V92 XY58
Limerick
Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick V94 F6K2
Mullingar
Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, N91 Y896
Kildare
Pitman Training Kildare, Monread Shopping Centre, Monread Road, Naas W91 YR12
Sligo
Pitman Training Sligo, Abbey House, JFK Parade, Sligo V94 YH6Y
Dublin-Swords
Pitman Training Dublin-Swords, Chamber Buildings, North Street, Swords, Co.Dublin K67 A347
Wexford
Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Y35 YX60
Waterford
Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford X91 X7FV
Laois
Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, R32 W0DT
Clare
Pitman Training Clare, Unit 10, Tracklands Business Park, Ennis, Co. Clare V95 F3C5
Wicklow
Pitman Training Wicklow, 10 Bullford Business Campus, Kilcoole, Co. Wicklow A63 TP65

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Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

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