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Get into Marketing

Course Outline

Nowadays, many roles include a marketing element. Over six simple lessons, this course introduces you to the basics of marketing, the principles of marketing and all the major elements.

You'll benefit from case studies and learn about market research and competitor research; look at product strategy and pricing; examine the importance of advertising and different marketing techniques; and gain an understanding of the concepts of TV, radio and print advertising.

This is the very best of all the marketing training courses designed to introduce you to the basic principles of the discipline. It is also a stepping stone to the CIM’s (Chartered Institute of Marketing) Diploma. Unlike some other marketing courses, this one is based on a flexible self-study principle, so you'll be able to learn at your own pace. You'll complete a workbook as the course progresses, yours to keep once training is over - and you'll also take with you the invaluable Pitman Training name for your CV.

To continue your skills development, we'd recommend our Microsoft Publisher or Get into PR courses. Get into Marketing is also an option in our Executive PA diploma, which can seriously help enhance your career and earning potential.