X (formerly Twitter) for Business

About this course

X for Business offers a practical, hands-on approach to getting to grips with X, the online micro-blogging platform. It covers the basics, but also shows you what it can really do when you start to get under the skin of the platform.

The course takes you through the basics of how to get started, showing you how to set up your profile and taking you through to posting your first post. 

You’ll then move on to looking at how to organise your X account, and you’ll see how you can use X most effectively for a number of different purposes. The course takes you through the technical aspects, as well as helping you see what to post and who to interact with. This course is an excellent first step into the world of X.

Course Content

Module 1 - X Basics - What and Why?

Module 2 - Using X in a Time-Effective Way

Module 3 - Content and Measurement

You’ll start with setting up a X account, writing posts, following people and gaining followers.

Then you’ll move on to –

• Using lists to group people together

• Using keywords for researching topics

• Using shortened links to track post popularity

• X Ads

• Hootsuite Advanced and Hootsuite Pro

• Content – what to say and what not to say

• Measuring your success